District Court for the Southern District of New York, in addition to adopting the simplified “P,” Pandora’s new logo is problematic – and allegedly infringing – due to its use of “the same deep-blue color range.” PayPal asserted in its complaint that one of the “hallmarks” of its logo – in addition to its “minimalist look and feel sans serif font,” is “the distinctive blue color palette.” PayPal (logo, above left) filed suit against Pandora (logo, above right) after the music streaming service debuted a new logo last year, consisting merely of a blue-hued “P.”Īccording to the suit, which was filed in May in the U.S. The payment processing company and the music streaming service have been sparring over color – the color blue, to be exact – which plays a prominent role in their respective logos. is synonymous with its robin’s-egg blue, UPS for its brown, and Gap for its navy blue.Īlso in the mix of brands attempting to make their marks in an increasingly crowded marketplace by way of color: PayPal and Pandora.
Christian Louboutin has made its name – and sold a lot of shoes – based on its Chinese red soles. Logos might translate to money for luxury brands like Louis Vuitton and Chanel, whose logo-laden bags and cosmetics bring in a huge portion of their annual revenues, but for some brands, color is equally, if not more, important.